What is facebook pixel | how to use facebook pixel | facebook pixel

 The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. ... You can use the pixel to: Make sure your ads are shown to the right people.


 The Facebook Pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later, also known as retargeting. Once you advertise to people that have been on your website, you can also use the Facebook Pixel to track their behaviour when they're back on your website.

Facebook Pixel Cost

Installing the Facebook pixel is totally free! Advertising on Facebook is not free, of course, but setting up the Facebook tracking pixel is free. The Facebook pixel will even save you money spent on advertising, as you can get more out of your ads.

 

You can create and implement the Facebook Pixel from the Ads Manager:

  • Just go to the Pixel section
  • Click ‘Create a Pixel’
  • Enter a name for your Pixel
  • Click ‘Install Pixel Now’
  • Copy the base code of the Pixel and paste it between the tags on each web page, or in your website template to install it on your entire website
  • If you want to keep track of different kinds of actions on specific pages, add ‘events’ to that specific page. The event code lets you track those actions and leverage them in advertising

Keep in mind that there is only one Facebook Pixel per account but you can add several events to the Pixel on different kinds of pages. Make use of the Pixel Helper, a tool that helps you validate your Facebook Pixel. With this tool, you can verify if your Pixel works properly, troubleshoot common problems and learn how to improve performance.

 

The Benefits of Facebook pixel: 
 
1.Measure cross-device conversions. Understand how your cross-device ads help influence conversions.
2.Optimize delivery to people likely to take action. Ensure your ads are shown to the people most likely to take action.
3.Create custom audiences from website visitors.
4.Learn about your website traffic.  

That's all for Facebook Pixel.
 
What are your thoughts on it?
 
Let me know in the comments.

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