facebook business manager | How to use facebook business manager | Benefits of facebook business manager | Facebook

 As the name suggests, the Facebook Business Manager is a tool that allows you to manage multiple Facebook Pages, business assets and ad accounts, as well as Instagram accounts and product catalogs, in one place. It also allows you to grant full or partial access to team members based on their role.

 

 Business Manager is a Facebook tool that helps you organize and manage your business. When you join Business Manager, coworkers can't view your personal Facebook profile unless you approve their friend requests. Coworkers can only see your name, work email address and the Pages and ad accounts you have access to.

 

Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company's Pages, ad accounts, catalogs and pixels in one place, without sharing login information or being connected to their coworkers on Facebook.

 

 Facebook Business Manager is intended to help you become more productive when you manage several Facebook ad accounts and pages and is ideal for: Agencies that manages several social media accounts and/or ad accounts for multiple clients. Businesses that manages several Facebook pages with several employees

 

 Create a Business Manager

Go to business.facebook.com/overview. Click Create Account. Enter a name for your business, your name and work email address and click Next. Enter your business details and click Submit.

 The role of a Business Manager is to supervise and lead a company's operations and employees. They perform a range of tasks to ensure company productivity and efficiency including implementing business strategies, evaluating company performances, and supervising employees.

 

 Once logged into Facebook, the Business Suite can be accessed on the desktop at business.facebook.com. On mobile, users of the existing Pages Manager App will see an option to join Business Suite instead. The app will also become available as a standalone download for both iOS and Android.

  

Not only is there no charge for using Facebook Business Manager, but better still it enables you to access Enterprise-level tools which are now free for all Facebook advertisers.

 

How to set up Facebook Business Manager

1. Create a Facebook Business Manager account. ...
2. Add your Facebook business page(s) ...
3. Add your Facebook ad account(s) ...
4. Step 4: Add people to help you manage your Facebook assets. ...
5. Step 5: Connect your business partners or ad agency. ...
6. Step 6: Add your Instagram account. 

 

Benefits of Facebook Business Manager

Now that you know what Facebook Business Manager is, you have some idea of why you should use it. But let’s highlight the tool’s top benefits:

1. Separate your personal profile from your business page. This means you no longer have to worry about privacy concerns or accidentally posting something that’s meant for your Facebook Personal Profile to you Facebook Page (or vice versa).
2. Effectively manage multiple Facebook Ad Accounts and Pages in one place. This means you have a central location to keep track of your ads and post performance, which makes it easier to organize your efforts.
3. Securely share access with multiple people. You can give access to agencies, partners or vendors without giving them ownership of your business assets. We’ll show you how to do this later in the article.
4. Control how much access each employee has based on their role. This simplifies the process of delegating tasks and overseeing what your employees are doing without risking security.
5. Easily revoke access for people who no longer work for you. Again, because Personal Profiles are not tied to your or your clients’ Facebook Page, it’s easy to maintain an up-to-date roster in Business Manager.
6. Build different custom audiences for different ad campaigns. This is particularly useful for agencies that have to run ads for multiple clients, as well as for businesses that are targeting different types of audiences.

That's all about facebook business manager.

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